Introduction To Programmatic Advertising Digital Marketing

Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys

Last updated 2022-01-10 | 4.5

- Learn what programmatic advertising is from a 10
- 000 foot view
- Get introduced to all the players in the programmatic advertising space
- Understand advertising strategy and how programmatic fits in

What you'll learn

Learn what programmatic advertising is from a 10
000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?
Learn from an industry expert
What is Programmatic Advertising & RTB (Real Time Bidding)?
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
An understanding of the complex way digital advertising companies work together
Join over 7
000 students in 130 countries who have taken these courses
Be able to clearly and confidently present ideas to clients and co-workers

* Requirements

* Baseline knowledge of the digital marketing space
* Understanding that programmatic advertising is a way to buy and sell digital ads
* Come to the course ready to learn

Description

  • Learn what programmatic advertising is from a 10,000 foot view
  • Get introduced to all the players in the programmatic advertising space
  • Understand advertising strategy and how programmatic fits in
  • Digital marketing processes and how programmatic changed that
  • What is Header Bidding vs. Waterfalls and why is it important?
  • Learn from an industry expert
  • What is Programmatic Advertising & RTB (Real Time Bidding)?
  • Make smarter decisions about your digital advertising efforts
  • Advance your career with a deeper understanding of the digital advertising industry
  • An understanding of the complex way digital advertising companies work together
  • Join over 7,000 students in 130 countries who have taken these courses
  • Be able to clearly and confidently present ideas to clients and co-workers

Course content

6 sections • 23 lectures

Welcome to Programmatic Advertising - Digital Marketing in Today's World Preview 01:06

High level, what is programmatic advertising and what are the advantages? Preview 04:23

Digital Marketing Introduction - Qualifying Media and Ad Standards Preview 04:36

How it Works - A walkthrough of the programmatic process Preview 05:01

Sign Up for Additional Resources Preview 00:16

The Programmatic Process In Action - Walking Through the Process Preview 04:49

Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions Preview 03:30

Programmatic Term Quiz

Take a short Programmatic Term Quiz

Programmatic vs. RTB - They are not one in the same, so what are they? Preview 04:18

Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill Preview 04:08

Setting Pricing in a Programmatic Environment Preview 06:52

Fill and Floor Price Questions

Test your understand of a floor CPM.

Provide Feedback

You're half way done. At this point I'd like to ask you to take 2 minutes to fill out a quick form that will help provide helpful feedback about the course.

Visit AdCoach.co

If you are enjoying this course, I encourage you to visit my platform AdCoach for more elearning opportunities around Digital Advertising & Marketing subjects.

Auctions - An Introduction to First & Second Price Auctions in Digital Marketing Preview 03:31

Auction Reviews

Quick math on some first and second price auctions

Traditional Waterfall - Digital Marketing Process of Serving an Ad Preview 08:51

Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King Preview 04:26

Mobile Header Bidding - How This Auction Works Specifically In-App Preview 05:23

Find a header bidding solution

You have been tasked with finding a company that can handle your header bidding needs.

Recap - Thank You - and Bonus Lecture! Preview 02:06

Helpful links about Programmatic Advertising Preview 00:12

Programmatic Glossary of Terms Preview 00:29